Most merchants pick a loyalty plan by looking at the price column. That's the wrong column to start with.
Loyalty pricing has two variables, not one: how many orders you process each month, and which features you actually intend to use. Get the second one wrong and you either pay for machinery you never switch on, or you launch a program that quietly can't do the thing you built it for.
Here's an honest walkthrough of the four Keystone Loyalty Rewards plans, what changes at each step, and how to tell which one you're actually on. All prices are as of July 2026.
Start With Your Monthly Order Count
Every plan has an order allowance, and it's the first filter:
- Free - up to 250 monthly orders
- Starter ($14.99/month) - up to 500 monthly orders
- Standard ($69/month) - up to 1,250 monthly orders
- Growth ($129/month) - 2,000 monthly orders included
Pull your last three months from Shopify analytics and use your busiest month, not your average. If you're at 400 orders in a normal month and 900 in December, you're planning for 900.
That gets you to a floor. The feature cliffs decide the rest.
Free: Prove the Concept
The Free plan is a working loyalty program, not a trial. Customers earn points, redeem discount rewards, and see the storefront widget - and you can embed the program directly on product pages. Dynamic discount codes and data import/export are included, so nothing traps you.
What it doesn't include is the machinery for growing the program: no referrals, no VIP tiers, no gift card rewards. If your goal this quarter is simply to start accumulating points history before a big season, Free does that honestly.
Starter: Where Referrals Live
The jump to Starter ($14.99) is small in price and significant in kind, because it's where the program starts recruiting for you.
Starter adds referrals and campaigns, gift card rewards, custom rewards and emails, points expiry with notifications, POS rewards for in-store customers, and nudges. The referral piece is the one that changes the economics - it turns existing members into an acquisition channel instead of just a retention cost.
If you have a physical location, this is also your floor, because POS rewards start here.
Standard: Where VIP Tiers Live
Standard ($69) is the plan most growing stores land on, and the reason is usually tiers.
VIP tiers arrive here, along with the advanced versions of points, discount rewards and dynamic discount codes, plus the Thank you page block that closes the loop at purchase. It also includes done-for-you setup, where our team builds the program with you rather than handing you a blank dashboard.
Worth noting on cost: several established loyalty apps put VIP tiers on their top tier. If tiers are the feature you're shopping for, compare where they sit in each app's plan ladder, not just the headline price.
Growth: Where Your Stack Connects
Growth ($129) is about everything outside the app.
It adds native integrations like Klaviyo and Mailchimp, Shopify Flow triggers for rewards, a multi-language and multi-currency storefront, and the customer account points balance. In practice, this is the plan for stores that run retention through an email platform and want loyalty data flowing into it automatically - and for anyone selling across more than one market or currency.
If your loyalty program needs to talk to your email tool, you're on Growth. That's the cleanest way to read this plan.
The Honest Way to Choose
Ask three questions in order:
1. What's my busiest month's order count? That sets your floor. 2. Do I need referrals or POS? That's Starter. 3. Do I need VIP tiers, or integrations? Tiers are Standard, integrations and Flow are Growth.
Start one plan below where you think you'll end up. Every plan includes the one under it, so upgrading when you actually hit the wall costs you nothing but a click - and it beats paying months of subscription for a feature still sitting switched off.
Not sure which plan fits your store?
Install Keystone Loyalty Rewards for free right now and start on the free plan.
Related reading
- Why Refer-a-Friend Should Be the First Reward, Not the Last
- Why Customer Tiers Need Names, Not Numbers
- The 7 Best Shopify Loyalty Apps in 2026 (Honest Comparison)
Ready to put this into practice? Keystone Loyalty & Rewards launches points, VIP tiers and referrals in minutes — with a done-for-you setup option and a free plan to start.