Shopify Loyalty Program ROI Calculator
Find out how much extra revenue a points and rewards program would add to your store - and how fast it pays for itself. Free, instant, no signup.
Your store numbers
Tip: merchants switching from discounts to points-based rewards typically model a 10–25% repeat-revenue uplift in year one.
How the math works
The calculator starts from your current repeat revenue: monthly orders × average order value × repeat purchase rate. A loyalty program grows that number in two ways - customers come back more often to earn and redeem points, and redemptions nudge order values up. The uplift you enter is applied to repeat revenue only, which keeps the estimate conservative: it ignores referral revenue, win-back campaigns and the acquisition halo of VIP perks.
ROI multiple is the extra monthly revenue divided by the monthly cost of the program. Payback period shows how many days of incremental revenue cover a month of the app's cost. If you don't know your repeat purchase rate, Shopify Analytics reports it under Retention - most stores land between 20% and 30%.
Frequently asked questions
How is loyalty program ROI calculated?
ROI = incremental repeat revenue generated by the program divided by its monthly cost. The calculator estimates incremental revenue as your current repeat revenue (monthly orders × average order value × repeat purchase rate) multiplied by the uplift you expect from launching rewards.
What is a realistic repeat-revenue uplift from a loyalty program?
Most Shopify merchants model a 10-25% uplift in repeat revenue during the first year. Stores with frequent-purchase products (beauty, supplements, food) tend to land at the higher end; considered-purchase stores (furniture, jewelry) at the lower end.
What is a good repeat purchase rate for a Shopify store?
Across e-commerce, 20-30% of customers making a second purchase is typical. Below 20% usually signals untapped retention potential - exactly where a points and VIP-tier program has the most impact.
Does the calculator include referral revenue?
No - it deliberately models only repeat-purchase uplift, so the estimate stays conservative. Referral rewards, win-back campaigns and birthday bonuses typically add revenue on top of this number.
How much does Keystone Loyalty & Rewards cost?
Keystone Loyalty & Rewards has a free plan for up to 250 monthly orders and paid plans from $14.99 to $499 per month depending on order volume, all with a 14-day free trial.
Ready to turn the estimate into revenue?
Keystone Loyalty & Rewards launches points, VIP tiers and referrals on your Shopify store in minutes - free plan included, and our team can set the whole program up for you.
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