Keystone Shopify Apps

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Settings ​

Settings is where you choose the app language, keep the store profile Keystone uses when it writes, and run onboarding again.

Open Settings from the app navigation.

Language ​

Display language changes the Keystone app interface. It does not change your storefront language.

Pick a language, then click Save in the save bar. Discard puts the previous language back.

Store context ​

Store context is the profile Keystone uses when it optimizes products, articles, and blog content. It starts from the answers you give during onboarding, and you can edit it here at any time.

Where are your customers? ​

Choose Around the world or Mostly one country. If you choose one country, select that country before saving.

Industry / niche ​

A short description of what you sell, such as organic baby products or home fitness. This field is required.

Describe your ideal customer ​

Who buys from you — their situation, interests, or what they need. Keystone uses this for tone. This field is required.

What problems does your store solve for customers? ​

The frustrations your products fix. Keystone turns these into the phrases shoppers and AI assistants search for. This field is required.

Target audience ​

An optional shorter line for who you want to reach. It is used for AI-generated blog posts and content tone. You can leave it blank.

Brand voice ​

Choose the voice Keystone should write in:

  • Professional
  • Casual & friendly
  • Luxury and premium
  • Technical & detailed
  • Playful & fun
  • Minimalist & clean

This field is required.

Saving ​

Change any of these fields and the save bar appears.

  • Save stores the profile. Later optimizations use the updated answers.
  • Discard restores the last saved profile and language.

Saving store context does not change products or articles that were already optimized.

Restart onboarding ​

Restart onboarding runs the setup wizard again, the same flow you see on a new install.

Before it starts, Keystone asks you to confirm. Restarting clears the store context saved from onboarding and opens the wizard. Product optimizations and workflows stay as they are.

You can dismiss the wizard again, or finish it and land back on the dashboard.