Store Visit Earning Rule

Overview

The Store Visit Earning Rule rewards customers with loyalty points simply for visiting your online store. This encourages repeat visits, increases brand touchpoints, and keeps your store top-of-mind for customers—even when they're not making purchases.

Points are awarded automatically when customers visit your storefront, with a configurable cooldown period to prevent point farming while maintaining meaningful engagement.

Configuration

Basic Settings

Setting	Description	Default
Enable/Disable	Turn the store visit earning rule on or off	Enabled
Points Awarded	Number of points given per visit	10 points
Cooldown Period	Days between eligible visits	2 days

Cooldown Period Details

Cooldown	Description	Best For
1 day (minimum)	Most frequent, customers can earn daily	High-engagement stores
2 days (default)	Balanced approach	Most stores
7 days	Weekly visit incentive	Lower-frequency purchases
14-30 days	Monthly visit incentive	Luxury/high-ticket items
No maximum	Set any duration	Custom strategies

Setup

1. Navigate to Loyalty Program > Earn Points in the Keystone Loyalty Rewards App
2. Select Store Visit Earning Rule
3. Toggle to Enabled
4. Set the points value (e.g., 10 points)
5. Set the cooldown period (e.g., 2 days)
6. Click Save

Cooldown Mechanism

How Cooldown Works

The cooldown period prevents customers from earning visit points too frequently:

Day 1 (Monday):
├─ Customer visits store
├─ Earns 10 points
└─ Cooldown starts: 2 days

Day 2 (Tuesday):
├─ Customer visits store
└─ No points (still in cooldown)

Day 3 (Wednesday):
├─ Customer visits store
├─ Cooldown expired
├─ Earns 10 points
└─ New cooldown starts: 2 days

Visit Detection

What Counts as a Visit?

A visit is counted when all of the following conditions are met:

• Customer is logged in to their store account
• Customer loads a page where the loyalty widget is enabled
• Loyalty widget successfully loads
• Cooldown period has elapsed

What Doesn't Count

The following do NOT trigger visit points:

• Not logged in / guest browsing
• Pages without the loyalty widget enabled
• Admin pages
• Checkout pages
• API calls or headless requests
• Bot/crawler traffic

Use Cases

1. High-Frequency Engagement

Goal: Keep customers returning frequently

Strategy:

• Visit points: 10-20 points
• Cooldown: 1 day (minimum)
• Promote: "Visit daily to earn points!"

Expected Results:

• Daily habit formation
• Increased brand awareness
• More purchase opportunities

2. Window Shopping Incentive

Goal: Reward browsing behavior

Strategy:

• Visit points: 25 points
• Cooldown: 3-7 days
• Messaging: "Check out new arrivals and earn points"

Expected Results:

• More product discovery
• Higher familiarity with catalog
• Increased consideration time

3. Re-engagement Tool

Goal: Bring back inactive customers

Strategy:

• Visit points: 50 points (higher than usual)
• Cooldown: 7-14 days
• Target: Lapsed customers via email
• Email: "We miss you! Visit to earn 50 bonus points"

Expected Results:

• Reduced churn
• Reactivated accounts
• Reconnected customer relationships

Best Practices

1. Balance Points and Cooldown

Find the right combination for your business:

Store Type	Visit Points	Cooldown	Rationale
Daily needs (groceries, supplements)	10-15 points	1 day	Match purchase frequency
Fashion/Apparel	10-20 points	2-3 days	Balance browsing and buying
Home goods	20-30 points	7 days	Lower frequency, higher points
Luxury	50+ points	14-30 days	Reflects consideration cycle

2. Stack with Other Rules

Combine visit points with actions:

Customer Journey:
1. Visits store → 10 points (Visit Rule)
2. Browses products → 0 points (just browsing)
3. Makes purchase → 500 points (Order Rule)
───────────────────────────────────────
Total: 510 points for engaged visit

Related Features

• Order Earning Rule - Reward purchases in addition to visits
• Widget Customization - Customize how visit points are displayed
• Customer Data - View customer visit history
• Transactions - Track all visit transactions

Summary

The Store Visit Earning Rule helps you:

Increase visit frequency with automatic rewards Build shopping habits through consistent touchpoints Reward engagement even without purchases Prevent abuse with configurable cooldowns Track customer behavior with detailed visit analytics

A simple but effective way to keep customers coming back to your store!