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Loyalty Events
These are the events you can send to your connected platform. Each event fires automatically when the corresponding loyalty action happens.
Available Events
| Event | When It Fires |
|---|---|
| Points Earned | A customer earns points from any activity |
| Signup with Points | A customer joins the program and receives signup points |
| Signup without Points | A customer joins the program but receives no points |
| Birthday Points | A customer receives their birthday reward |
| Anniversary Points | A customer receives their program anniversary reward |
| Retroactive Points | A customer is awarded points for past purchases |
| Discount Reward Claimed | A customer redeems a discount or coupon reward |
| Custom Reward Claimed | A customer redeems a custom reward |
| New Referral | A referred customer completes a qualifying action |
| Referral Points | Points are awarded to the customer who made the referral |
| Points Expired | A customer's points expire |
| Points Expiry Reminder | A reminder fires before a customer's points are about to expire |
What Data Is Sent With Each Event
Every event automatically includes the following. You do not need to configure what gets sent — it is included with every event.
Customer details:
- Email address
- First and last name
- Shopify customer ID
Loyalty details:
- Points earned or current balance
- Program name and shop name
- Reward name (where relevant)
- Discount code generated (where relevant)
- Referral link (for referral events)
- Name of the customer who referred them (for referral events)
What This Looks Like in Your Email Platform
Once events start flowing in, here is what you can expect to see:
- Klaviyo — Events appear as metrics in your Klaviyo account (e.g. "Points Earned", "Discount Reward Claimed"). Customer profiles are updated with loyalty properties you can use to filter and segment. You can use these metrics to trigger flows.
- Omnisend — Events appear as custom events in your Omnisend account. You can use them to trigger automations and personalise content.
- Mailchimp — Customer records in your selected Audience are updated with loyalty data. Events are recorded as member activity you can use to build journeys and tags.