Customer Nudges

Overview

Customer Nudges are configurable prompts and animations that appear on your storefront to remind customers about your loyalty program. They help increase participation, drive reward redemption, and encourage referrals by displaying the right message at the right time.

What makes nudges effective?

Nudges are context-aware — they only show when relevant to the customer's current state. A customer with unused rewards sees a reminder to use them. A new visitor sees an invitation to join. This targeted approach drives action without annoying your customers.

Nudge Types

Keystone Loyalty Rewards offers four types of nudges, each targeting a different customer behavior.

Account Creation Nudge

Target: Non-enrolled visitors. Encourages visitors who haven't joined your loyalty program to create an account and start earning points.

When it appears:

• Visitor is not enrolled in the loyalty program
• Visitor is viewing a page with loyalty components
• Configurable by page type (product pages, cart, homepage, etc.)

Content options:

• Custom headline and message (e.g. "Join our rewards program and earn 100 points!")
• Points or rewards teaser to entice signup
• Sign-up call-to-action button
• Can be set as dismissible or persistent

Spend Points Nudge

Target: Customers with available points. Reminds customers who have accumulated points to spend them on rewards, preventing points from going unused.

When it appears:

• Customer has a points balance above a configurable threshold
• Customer has enough points to claim at least one reward
• Configurable time since their last reward claim

Content options:

• Dynamic points balance display (e.g. "You have 500 points!")
• Preview of available rewards they can claim
• Custom messaging (e.g. "Treat yourself — claim a reward today!")
• Call-to-action linking to the rewards catalog

Use Claimed Rewards Nudge

Target: Customers with unused claimed rewards. Reminds customers who have claimed rewards but haven't used them yet, especially when rewards are approaching expiration.

When it appears:

• Customer has one or more unused claimed rewards
• Configurable time since the reward was claimed
• Rewards approaching their expiration date

Content options:

• Unused rewards count and/or list
• Expiration warning (e.g. "Your $10 discount expires in 3 days!")
• Custom urgency messaging
• Call-to-action to apply the reward or view all claims

Refer Customers Nudge

Target: Enrolled customers. Encourages customers to share their referral link and invite friends to earn referral rewards.

When it appears:

• Customer is enrolled in the loyalty program
• Configurable time since their last referral activity
• Optional post-purchase trigger (show after a successful order)

Content options:

• Referral reward highlight (e.g. "Give $10, Get $10!")
• Easy share/copy link functionality directly within the nudge
• Custom referral messaging
• Social sharing call-to-action buttons

Setting Up Customer Nudges

Step 1: Access nudge settings

1. Open Keystone Loyalty Rewards from your Shopify admin.
2. Navigate to Storefront in the left sidebar.
3. Find the Customer Nudges section.

Step 2: Enable and configure each nudge

Each nudge type can be enabled or disabled individually. When you enable a nudge, you'll see the full set of configuration options.

Timing & Frequency Settings

Setting	Description	Example
Display Delay	How long after the page loads before the nudge appears	5 seconds
Frequency Cap	Maximum number of times a nudge is shown per session, day, or week	Once per session
Cooldown Period	Minimum time between nudge displays	1 hour between displays
Dismissal Duration	How long to hide the nudge after a customer dismisses it	Don't show again for 7 days
Schedule	Optionally limit nudges to specific days or times	Weekends only, or during a promotion

Trigger Thresholds

Nudge Type	Configurable Thresholds
Spend Points	Minimum points balance (e.g. show when balance exceeds 200 points)
Use Claimed Rewards	Days since reward was claimed; days until expiration; minimum number of unused rewards
Refer Customers	Days since last referral activity
Account Creation	Page types where the nudge appears (homepage, product pages, cart, etc.)

Appearance & Animation Settings

Setting	Options
Animation Style	Slide-in, fade, bounce, or no animation
Animation Duration	How long the entrance animation takes
Position	Top of page, bottom of page, corner (bottom-left, bottom-right), or inline
Colors & Styling	Background color, text color, accent color, button styling
Custom Icons/Images	Upload custom graphics for the nudge
Mobile vs. Desktop	Configure different appearance settings for mobile and desktop

Content Settings

Setting	Description
Headlines & Messages	Custom text for each nudge. Supports dynamic tokens like , ,
CTA Button Text	Customize the call-to-action button label (e.g. "Claim Now", "View Rewards", "Refer a Friend")
Localized Content	Nudge content respects your multi-language settings and displays in the customer's preferred language

Dismissal Behavior

Setting	Description
Allow Dismissal	Whether customers can close the nudge (recommended: always allow)
Dismiss Button Style	Customize the close/dismiss button appearance
Post-Dismissal Behavior	After dismissal: hide for a set duration, show a less intrusive alternative, or don't show again

Where Nudges Can Appear

You can configure which storefront display types each nudge appears on:

Display Type	Supported Nudges
Checkout UI Extension	Spend Points, Use Claimed Rewards
Customer Accounts Extension	Spend Points, Use Claimed Rewards, Refer Customers
Theme App Blocks	All nudge types (Account Creation, Spend Points, Use Claimed Rewards, Refer Customers)

Best Practices

Practice	Why
Start with low frequency	Begin with once per session or once per day. Too many nudges will annoy customers and reduce effectiveness.
Always allow dismissal	Customers should always be able to close a nudge. Forcing nudges on screen hurts the shopping experience.
Use dynamic content	Include the customer's actual points balance or reward count to make nudges feel personalized, not generic.
Set appropriate thresholds	Only show the "Spend Points" nudge when customers actually have enough points to claim something meaningful.
Leverage urgency wisely	Expiration nudges are highly effective — "Your reward expires in 2 days!" creates natural urgency.
Post-purchase referrals	Showing the referral nudge right after a purchase is one of the most effective placements — customers are already happy with your store.

Frequently Asked Questions

Will nudges slow down my store?

No. Nudge animations are CSS-based for optimal performance. They load asynchronously and do not block page rendering or affect your store's Core Web Vitals.

Can I A/B test different nudge messages?

Currently, nudge content is configured as a single version per nudge type. You can manually test different messages by updating the content and monitoring engagement over time.

Do nudges track per customer?

Yes. Nudge state (how many times shown, whether dismissed) is tracked per customer. This ensures frequency caps and dismissal durations are respected across sessions.

Can nudges interfere with my store's checkout or navigation?

No. Nudges are designed to overlay without blocking core store functionality. They never prevent customers from navigating, adding items to cart, or completing checkout.

Related Features

• Checkout UI Extension
• Customer Account UI Extension
• Theme App Extensions — Overview
• Referrals — Sharing Options
• Dynamic Translations — Overview

Summary

Customer Nudges are context-aware storefront prompts that surface the right loyalty message at the right moment — inviting new visitors to join, reminding customers to spend points or use claimed rewards, and prompting referrals. With per-customer frequency caps, configurable triggers, animation styling, and localized dynamic content, nudges drive engagement across the Checkout UI Extension, Customer Accounts Extension, and Theme App Blocks without disrupting the shopping experience.