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Integrations Overview ​

What It Does ​

If you use an email marketing platform like Klaviyo, Omnisend, or Mailchimp, integrations let your loyalty program talk directly to it. Every time a customer earns points, claims a reward, gets a referral, or hits any other loyalty milestone, that event is automatically sent to your platform.

This means you can:

  • Trigger automated emails at exactly the right loyalty moment (e.g. send a "You've earned points!" email the moment points are awarded)
  • Keep customer profiles in your email platform up to date with their latest points balance and reward activity
  • Build segments based on loyalty behavior (e.g. target customers who have never claimed a reward)
  • Run loyalty-driven flows without any manual data exports or imports

Before You Start ​

1. Your plan must include Integrations If it does not, you will see an upgrade prompt when you visit Settings → Integrations.

2. You need an account with a supported platform You will need an API key from Klaviyo, Omnisend, or Mailchimp. Details on where to find it are in the setup steps.

Supported Platforms ​

PlatformWhat You Need to Connect
KlaviyoPrivate API Key · Optional: List ID
OmnisendAPI Key
MailchimpAPI Key · Audience selection

Only one email marketing integration can be active at a time. Connecting a new platform automatically disconnects the previously connected one.